The Making of the Tutti Frutti Dance

To celebrate the launch of her new bedding and our overriding love for crazy fun, Rachel Castle gave me the fantastic opportunity to create one of my (signature?) dance clips for her homepage. We filmed it with the help of friends (my film buddy Cleo Mees and Rach's friend and The Studio owner Megan Morton) and then I edited it down to 1 minute of madness! The clip incorporates Rach's aesthetic, graphics, the new prints (bananas! Tutti frutti! Spots!) and my bombastic moves. The song we sourced continued this fast-as-f**k energy giving me something to time the sequences too and helping me hold the audience from beginning to end. The result is bright, fresh, colour packed, well designed, and signature Rachel Castle/Adam France. 

Click the image to play:

Click the image to play: