After joining in 2016, the creative team and myself have been BEYOND busy shaping Vimeo's brand design, with plenty more to come. These are a selection of the online campaigns, web designs, emails and other projects that I have vigorously worked on. Shoutout to fellow brand designer Zack Davenport and copywriting heroes Rachel Goldberg and Evan Harold.
The Vimeo product is growing! New features are steadily coming out and we match these will broad campaigns to let the people know. Campaigns from the last 6 months include the launch of Vimeo 360, review page tools, the Vimeo panel for Adobe Premier Pro, video interaction tools, continuations of the Filmmaker campaign and updates to the Vimeo Business tier campaign. These assets end up across the web in display, and paid social.
Vimeo x Adobe
I love a good email and have been cracking my whip on the monthly newsletter (19 mill recipients), series based emails (on-boarding email series, upsell email series, business orientated series) and 1-off ad hoc emails (product announcements, event follow ups). Various assets and headers below!
For the love of the brand!
The Vimeo horoscope
Onboarding email icons;